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Promo video examples for trades

Sample films for made-up businesses: a 30-second advert, a 90-second service film and a founder story, plus a film for each of three trades.

A promo video is a short film that tells people what your business does and why they should pick you.

A sample advert

30 seconds that gets the phone ringing: the customer's problem, you, and how to call.

Poster frame from the sample advert, for a made-up business0:30
Sample advert. A made-up business.

A sample service film

90 seconds on one job: the signs someone needs it, what happens on the day and how to book.

Poster frame from the sample service film, for a made-up business1:30
Sample service film. A made-up business.

A sample founder story

How a made-up owner got into the trade and why they do it their way, told in their own words. It comes in the founder pack.

Poster frame from the sample founder story, for a made-up business3:00
Sample founder story. A made-up business.

A sample sales story

A sales story for a made-up business: one job told from start to finish, the reasons its customers choose it, and how to ring. About two minutes.

Poster frame from the sample sales story, for a made-up business2:00
Sample sales story. A made-up business.

Sample films for three trades

Heating engineer sample film

The heating sample starts in a cold house on a Friday night, follows the call to Briarfield Heating in Leeds, and ends with the heating back on.

Cartoon of Dave waving outside a terraced house, from the sample film for Briarfield Heating, a made-up business
Sample film. A made-up business.
More about films for heating engineers

Plumber sample film

In the plumbing sample a leak gets worse by the minute, the customer rings, and the plumber arrives with what the job needs.

Cartoon of Jess waving outside a terraced house, from the sample film for Penhaligon Plumbing, a made-up business
Sample film. A made-up business.
More about films for plumbers

Electrician sample film

The electrical sample begins with the power tripping and a torch in the hallway, then the call, the electrician's van and the lights coming back.

Cartoon of Imran waving outside a terraced house, from the sample film for Lowther Electrical, a made-up business
Sample film. A made-up business.
More about films for electricians

What each film does

Each kind of film has one job, and its parts run in the order that does that job.

The advert, 30 seconds

Gets the phone ringing.

  1. The problem

    The moment your customer needs you, in the first three seconds.

  2. Why it matters

    One line on what the problem means to them.

  3. You arrive

    Your name, your trade and your town, as your cartoon turns up.

  4. One reason

    One fact you gave us, such as your Google rating or your years in the trade.

  5. The call

    Your name again and your number, on screen for the last five seconds.

The service film, 90 seconds

Explains one job and puts people at ease.

  1. The signs

    What tells someone they need this job doing.

  2. What the job is

    The service, in plain words.

  3. On the day

    What you do, how long it takes and what is better once you have gone.

  4. Price and guarantee

    How your pricing works and what you guarantee, if you tell us.

  5. Why you

    Your qualifications, your promise and what your customers say.

  6. How to book

    One clear way to reach you.

The founder story, about 3 minutes

Earns trust with your story, told by you.

  1. Where it started

    How you got into the trade and who taught you.

  2. The turning point

    Why you set up on your own.

  3. Your promise

    What you promise your customers, in your own words.

  4. How you work

    Your team, your van and a job you are proud of.

  5. The proof

    Your qualifications, years trading and Google rating, as you give them.

  6. The invitation

    What to do next, and how to reach you.

Every film uses only what you or your website tell us, with no made-up customers, numbers or promises.

Make one with your own face

Start with the free cartoon of yourself. When you want films starring you, adverts start at £97 including VAT.

From £97

including VAT

Service films £197.Packs from £497.

Orders open soon. Start with the free cartoon.

Cartoon of a made-up heating engineer pointing at you
A made-up person, not a customer.