How it works: from your photo to your films

Pick an advert at £97, a service film at £197, or a pack, and say what each film is about: an advert for boiler repairs, say, and a service film on boiler servicing. Then you pay by card, with a full refund until you approve your cartoon.

With the film pack you choose the mix: two service films and two adverts, or one service film and four adverts. Got more services than the pack covers? Add films at £147 a service film and £67 an advert, when you order or within a year of paying for your pack.

Prices include VAT.

You answer a few questions about your business once for the whole order: about five minutes for adverts and service films, a little longer for the founder story.

We ask about the towns you cover, the jobs you want more of, how long you've been trading, the qualifications and memberships you want mentioned, your guarantees, and how customers should reach you. What you tell us goes into your films as you give it, so tell us only what's true. You check every answer before any script is written, and films you add later reuse the same answers.

Send a few photos from your phone, then approve your cartoon only when it looks like you. If you made a free cartoon, it carries straight over.

Phone photos are fine: you, your van and your logo, plus anyone else who has agreed to appear. Something not quite right with the cartoon? Tap a chip for the hair, beard, glasses, workwear colour or van colour, or write a note in your own words. You get three rounds of changes, then a person steps in and sorts it with you. Until you approve your cartoon, you can cancel and get all your money back.

Each film gets three scripts, each from a different angle and in your own trade’s words. Pick one, and change any line before you approve it.

For an advert the angles might be the emergency, the reliability and the local name; for a service film, the signs you need the job, what happens on the day and how to book. Every line comes from your answers, and nothing goes in that you did not tell us.

Your films use the voice you picked for your free clip, and you can change it to any of the six UK voices before the voiceover is made.

Every film in the order uses the same voice, so your films sound like they belong together. The voices are made by AI.

Play each voiceover and flag any line that is too fast, too slow, said wrong or needs a pause, and only that line is redone.

The words light up as they're spoken, which makes a slip easy to spot. Once every line sounds right, approve it, and that film's two working days start from there.

Every film comes in landscape, vertical and square versions, captions burnt in and as a file, and a poster image.

• Adverts: 30 seconds, in every version
• Service films: 90 seconds, plus 30 and 15-second cut-downs for adverts
• The founder story: about 3 minutes, plus the cut-downs and a 60-second trailer
• Captions on screen, plus a captions file, and a poster for each film

Every film is checked by machine and then watched by a person before it reaches you. Each film has one free change within 14 days; after that, each change is £49.