Privacy notice
Last updated 14 November 2026
Questions about your information? Send us a message.
This notice explains what personal information Tradimation collects, why, who we share it with, how long we keep it and what you can ask us to do with it.
Who we are
Tradimation is run by Miracle Ventures Ltd, a company registered in England and Wales (company number 09819220). Our registered office is C/O Carroll Accountants Unit L, Bpi House, Cores End Road, Bourne End, Bucks, England, SL8 5AS.
Miracle Ventures Ltd decides how your information is used, which makes us the "controller" under UK data protection law (the UK GDPR and the Data Protection Act 2018).
For anything about your information, use the form on our contact page and choose a privacy request. Only the people who run Tradimation read those messages. Please do not post privacy requests to the registered office, because that is our accountants' address and post there reaches us slowly.
What is switched on today
The free cartoon and the free talking clip work today. Paid orders, daily clips, emails and text messages are not switched on yet, and the business lookup on Google is not switched on, so you type your business name and town yourself. This notice already covers those parts so that nothing changes without warning. When we switch one on, we update this page first.
What we collect and why
The free cartoon and talking clip
What we collect
- Your photo. The selfie, photo of you, photo of your van, or team photo of two or three adults that you give us. If you build a cartoon from options instead, we collect only the options you pick, and no photo at all.
- The copy cut to you. If other people are only partly in your photo or in the background, we keep a copy of the photo cut to just you (or your team), and your cartoon is drawn from that copy. We show it to you.
- For a team cartoon, your tick to confirm that everyone in the photo is 18 or over and has agreed, with the words you saw and the time.
- What we make from it. Your cartoon and your 10-second talking clip.
- A Christmas clip, if you choose one before 25 December 2026: your choice, and a copy of your cartoon in a Santa hat, which OpenAI makes from your cartoon, not from your photo. Both are kept and deleted with your free cartoon.
- Your business name and town, and your trade, as you choose it from our list or type it.
- The voice you choose for your talking clip, from our UK voices.
- Your mobile number, if you ask for the talking clip.
- Your email address for refer a mate, only if you give it in the box "Where should we send your free advert?".
- Your clip page, only if you tick "Make a page for my clip": a page at its own web address showing your cartoon, your clip, your business name and the phone number you choose to show, so customers can call you. Search engines are told not to list it, but anyone with the link can open it. You can take it down at any time with "Remove my page".
- Your choices about messages. Whether you ticked the box to get offers by text or email, the exact words you saw next to the box, the screen you were on and the time, and the time you replied STOP or asked us to stop.
- Technical details. Your IP address and basic details of your browser and device, which reach our server with every visit. We store your IP address only as a scrambled code (a "hash"), so we can count how many cartoons are made from one connection without keeping the address itself.
- Which steps you use. Our own server records steps such as starting a cartoon or playing a clip, with the page address, the time and the scrambled code of your IP address. These records never hold your name, number, email address or photo, and no cookie is used for them.
Why we use it
- To make the cartoon and the clip you asked for, in the voice you chose.
- To keep your cartoon, your trade and your voice with your free cartoon, so that if you order films they can carry over to your order.
- To check every photo is safe and allowed (see "Decisions made by computer" below).
- To stop people using the free cartoon unfairly or running up our costs: one free clip per business and per mobile number, and three cartoons per connection per day.
- To count which steps people use and where they stop, so we can make the site easier to use. We use these records only as counts, never to work out who you are.
- To use the email address you gave for refer a mate only to tell you when a free advert is yours and to let you sign in to claim it. We never send offers to it unless you separately ask for them.
- To text you when your clip is ready, once texts are switched on, because you asked for the clip. This text is only about your clip, and you get it whether or not you tick the box for offers.
- To text you offers about films for your business, only if you ticked the box to say yes: at most three texts after your free clip, never between 8pm and 9am, each saying it is from Tradimation and how to stop ("Reply STOP to stop").
Paid films
When paid orders open, we collect what we need to make and deliver your film:
- Your contact details: name, email address and mobile number.
- Your business details: business name, trade, address, town, postcode, phone number, website, Google rating and number of reviews, your logo, and any qualifications or memberships you want mentioned (for example Gas Safe) with their numbers. We use them as you or your website give them to us, and we do not check them.
- Your answers about your business, once per order: the towns you cover, the services you offer and the jobs you want more of, how long you have been trading and your years of experience, accreditations, awards, guarantees, what makes you different, how customers should reach you and any offer. For each service film, the details of that service. For the founder story, your own story in your words, which may include the names of people you mention, such as who taught you or your team. For a sales story, a true story about your business (which may be about a customer or a job), your customers' problem and what they want, what stops people ringing you, your reasons why, and, if you give them, something you admit honestly and a limit on your offer.
- What your website says, once reading websites is switched on, and only if you give us its address. We read your home, services and about pages, and only those, to fill in your answers for you to check. We also take your logo and up to three brand colours from your site, for you to confirm or swap. We keep the text we used with your order, so you can see where each answer came from, and your logo once you confirm it.
- What each film is about, the script you choose for each film from the three we write, and every change you make.
- Who referred you, if you ordered through a mate's link: the referral code in that link.
- Photos of you, your van, your logo and anyone else who will appear in the film.
- For each other person in your photos, your tick to confirm "This person has agreed to appear."
- The cartoons we make: each person's cartoon, a sheet of views from different angles, and poses for the film.
- The voice you choose for your films, and any line you flag in the voiceover (for example "too fast" or "said wrong"), your notes on how a line should sound, and how your business name and town are said. If you made a free cartoon, the voice you chose for it is saved with it and picked to start with in your order.
- Change requests, ratings and comments about your film.
- Payment details. Payments are taken by Stripe. We never see or store your full card number. We keep a record of each payment: the amount, the VAT, the date and Stripe's reference.
Daily clips
When daily clips open, a subscriber's clips are made from their order: the cartoon, the confirmed answers and the Google review quotes they chose. On top of that we collect:
- Your subscription: the price, whether you have a founding place, when you started, each payment (taken by Stripe; we never see your card), the email address for receipts, your tick to start straight away (with the exact words and the time), and when you cancel.
- Your clips: each day's clip and its words, which week you approved, and whether you let clips go out without approval.
- Your mobile number, to text you the link to each clip.
- If you turn on posting for you: which social media accounts you connect (the platform and the account or page name and number), the permission each platform gives us to post there (a digital key, which we store encrypted and never show to anyone, our own team included), and what we posted, when, and whether it worked.
We use this to make and send your clips, post them if you asked us to, take payment, remind you about your subscription and let you cancel. We do not read your messages, followers or other posts on any account you connect.
Other people in your photos
If you give us a photo of someone else, such as a member of staff, or a team photo for a team cartoon, you must have their agreement first and tick the box for them. We use their photo only to make their cartoon, for your clip or your film. A team cartoon is one picture of everyone in it, so if one person asks to be removed, we delete the whole team cartoon and its clip. They can contact us through the form on our contact page to ask what we hold about them or to ask us to remove them. Children cannot appear in a film.
If someone is only partly in your photo or in the background, our photo check (run by OpenAI, see "Who we share it with") still sees the whole photo, because it must make sure that nobody in it is a child and that the photo is safe. We do not make a cartoon of them or try to find out who they are, and the only thing we keep that shows them is the photo itself. Your cartoon is drawn only from the copy cut to you, and the photo and the copy are deleted together (see "How long we keep it"). If we refuse a photo because two people are clearly in it, "Crop to just me" cuts it on your own phone or computer, so only the part you keep is sent to us. A child anywhere in a photo, even in the background, means we refuse the whole photo.
Refer a mate
When you share your free clip, the link carries your referral code. If a business orders a film through it, we record which code the order came through, so we can give you your free advert. We tell you only that a business you referred has ordered, never what it bought. If you order through a mate's link, they learn that a business they referred has ordered. We never contact the people you share your link with.
The free clip asks only for a mobile number, so we ask separately where to send your free advert. If you give an email address, we use it only to tell you when a free advert is yours and to let you sign in to claim it, which is part of running the scheme you joined. It is not a sign-up for offers. If you leave it empty, we cannot tell you about a free advert or let you claim one, because claiming it means signing in with that email address. You can add it later on the page with your clip, for as long as we keep your free cartoon, or ask us to remove it through the form on our contact page.
People who reviewed a business on Google
Once reading reviews is switched on, when a customer orders films we look up their business's Google reviews, through the data provider DataForSEO (and later Google itself). For each review we keep only the reviewer's first name (never their full name), the star rating, the date and the words. We use reviews written in English only, so the words are always the reviewer's own. We suggest short quotes, with the first name, and the customer chooses which, if any, go in their films. We do not contact reviewers, and we never change their words.
If you wrote a Google review and do not want your words in a Tradimation film, tell us through the form on our contact page. We will leave them out of future films and take them out of films already made. To make sure your review is never used again, we keep only Google's reference number for it, with no name or words, and we keep that for good.
Our lawful reasons
UK law says we must have a lawful reason for each use of your information. These are ours.
| What we do | Our lawful reason |
|---|---|
| Make your free cartoon and clip, and your paid film | To provide the service you asked for (contract) |
| Make, send and, if you asked, post your daily clips; take payment; send subscription reminders | To provide the service you asked for (contract) |
| Show your clip on its own page, if you ticked the box for it | Your consent, which you can take back at any time with "Remove my page" |
| Record which steps of the site are used, with no cookie | Our legitimate interest in seeing how the site is used and fixing the places where people get stuck |
| Make a team cartoon of the people in a team photo | Our legitimate interest in making the cartoon asked for, with the agreement of each person, which the visitor confirms for us |
| Run refer a mate: record the code an order came through, give the reward, and use the email address you gave for it to tell you about the reward and let you claim it | To provide the scheme you joined (contract); for the business that ordered, our legitimate interest in rewarding the referral |
| Read a business's Google reviews and suggest quotes for its films | Our legitimate interest, and our customer's, in showing reviews that people chose to publish about the business. Reviewers can object at any time |
| Save the voice and trade you chose with your free cartoon, so an order can use them | To provide the service you asked for (contract) |
| Read your website to fill in your answers, when you give us its address | To provide the service you asked for (contract) |
| Check photos and notes are safe and allowed, including everyone in the background of a photo | Our legitimate interest in keeping the service safe and in stopping anyone's face being used without their agreement |
| Apply limits, block automated abuse, keep server records | Our legitimate interest in protecting the service and controlling our costs |
| Send your clip, order updates, reminders and your finished film | To provide the service you asked for (contract) |
| Tell you when paid orders open, if you asked us to | Your consent |
| Send offers and news by email or text | Your consent |
| Use cookies for analytics or advertising | Your consent |
| Make cartoons of other people in your photos | Our legitimate interest in making the film you ordered, with the agreement of each person, which you confirm for us |
| Learn from the choices customers make, to improve our scripts, voices and pacing | Our legitimate interest in improving the service |
| Keep payment and VAT records | A legal duty (tax law) |
| Deal with complaints and legal claims | Our legitimate interest in protecting our business |
Where we rely on legitimate interests, we have weighed them against your rights. You can object at any time (see "Your rights").
We do not use your photo to identify you or to match your face against other photos.
Decisions made by computer
Some checks run automatically, without a person looking first.
- Photo checks. Every photo goes through a safety check. In selfie mode it must show one adult clearly, in team mode two or three adults clearly, and in van mode a vehicle. Anyone only partly in the photo or in the background is cut out, and we show you the cut. It must not show a child anywhere in the photo, nudity or other unsafe content, or a well-known public figure. If a photo fails, you see the reason straight away and can try another photo or build your cartoon from options. Notes you type are checked in the same way.
- Trades. A trade you type that is not on our list is checked to make sure it is a real service and nothing harmful or offensive, and matched to the kind of place the work happens, so the scenes and your cartoon's workwear fit. If it is refused, you can choose a trade from the list or tell us through the contact page.
- Scripts. Every line of a script must come from your answers or your website. A check flags any line that does not, so you can change it or tell us where it comes from.
- Filling in your answers. When you give us your website, a computer reads it and suggests answers. Nothing is used until you have checked and confirmed them.
None of these decide anything with a legal effect on you. If you think a check got it wrong, tell us through the form on our contact page and a person will look at it.
Who we share it with
We use other companies to run parts of the service. They act on our instructions and may use your information only to do that work for us.
| Company | What they do for us | What they receive | Where |
|---|---|---|---|
| OpenAI | Makes cartoons, runs the safety checks, checks and sorts typed trades, makes the voice for the free clip today, and suggests your answers from your website once that is switched on | Photos, cartoon options, typed notes and trades, the line to be spoken, and the visible text of your website's home, services and about pages with what your films are about | USA |
| ElevenLabs | Makes the voices for paid films (and the free clip later) | Script lines and how words are said | USA |
| Anthropic | Writes and checks scripts | Business details, your answers, your script edits, example scripts | USA |
| DataForSEO OÜ | Finds a business's Google reviews, once switched on | The business name and town or address; it returns the reviews | Estonia, using servers in Germany and the USA |
| Stripe | Takes payments | Your name, email address, card and payment details | UK, EU and USA |
| Cloudflare | Runs our domain names, protects the site from attacks and carries visits to our server | IP address and the content of each visit as it passes through | Worldwide network, US company |
| Looks up your business, once switched on | The business name and town you type | USA | |
| Social media platforms you connect (for example Facebook, Instagram, TikTok) | Receive the daily clips we post to your account, when you turn on posting for you | Your clips and our requests to post them | Each platform decides; they act as separate controllers under their own privacy notices |
| Email and text message providers | Send your clip and order messages, once switched on | Your email address or mobile number and the message | To be named here before any message is sent |
| PostHog | Website analytics, only if you agree to analytics cookies, once added | How the site is used | EU |
| An error reporting service | Tells us when something breaks, once added | Technical details of the error | To be named here before it is added |
Stripe also uses payment information for its own fraud checks, as a separate controller under its own privacy notice.
Where a provider lets us stop our data being used to train its AI models, we switch that setting on.
We may also share information with our accountants and legal advisers, with the police or a regulator when the law requires it, and with a buyer if the business is ever sold, who would have to treat it in the same way.
We do not sell your information.
Sending information outside the UK
Several of these companies are in the USA. Each transfer is protected by the UK's arrangements for the USA (the UK extension to the EU-US Data Privacy Framework, for companies signed up to it) or by the UK's approved contract terms (the International Data Transfer Agreement or the UK Addendum to the EU standard contractual clauses). Transfers to the European Union, such as to DataForSEO in Estonia, are covered by the UK's adequacy rules for the EU. Ask us for a copy of the protections that apply, using the form on our contact page.
Where we keep it and how we protect it
For now, our website, database and files (photos, cartoons, audio and films) run on our own equipment in the United Kingdom. Visits reach it through Cloudflare. We plan to move files to Cloudflare's storage and the website to a hosted server, and we will update this notice before we do.
Visits to the site are encrypted. Files are private and are only reached through links that expire. Only the two people who run Tradimation can sign in to see customer information.
How long we keep it
| Information | How long we keep it |
|---|---|
| Photos you upload for a free cartoon you take no further, and the copy cut to just you | 30 days, then deleted |
| Photos for a paid film | 30 days after your film is delivered, then deleted. If you tick "keep my photos for repeat orders", until you ask us to delete them, and no longer than 24 months after your last delivery. If an order is refunded or cancelled, 30 days after that |
| An order started but never paid for | 30 days, then deleted |
| Your clip page | Until you remove it, or until your clip is deleted, whichever comes first |
| Google reviews we read for an order (each reviewer's first name, stars, date and words) | Reviews you did not choose: deleted once your scripts are approved. The reviews and quotes your films use: with your order, then deleted with its other personal details, 24 months after your last delivery or sooner if you ask |
| Referral records and free adverts earned (who referred whom, the order that counted, the free advert and when it was used) | Until the free advert's 12 months run out, then deleted, even if you use it sooner: if the order you put it on is cancelled or refunded, we can then give it back. If it is cancelled before then (the business you referred got all its money back), deleted straight away. A referral still waiting for the mate's order is deleted with that order |
| Reviews nobody may quote (a reviewer asked, or a business removed the quote) | Only Google's reference number for the review, with no name or words, kept indefinitely as the record of that request, so it is never used again |
| Daily clips, their words and what we posted | 90 days after each clip is made, then deleted. Clips you saved or posted stay wherever you put them |
| Permission to post to your social media accounts | Until you turn posting off, disconnect the account or cancel, then deleted straight away |
| Your daily clips subscription and its payments | Payment records (prices, dates, VAT, Stripe's references, and your tick to start straight away, which shows what a cooling-off refund was based on) until 6 years after the end of the tax year of your last payment; the email address for receipts until 12 months after the subscription ends. A checkout you never paid for: 12 months |
| Free cartoon, clip, the voice and trade you chose, contact and business details, if you did not agree to hear from us and did not order | 30 days, then deleted. We keep counts with no personal details |
| Your mobile number and the email address you gave for refer a mate, if a business you referred has ordered | Kept, after your free cartoon is deleted, for as long as we keep your referral records (above), so we can tell you about your free advert and let you claim it; then deleted. Without a referral, 30 days with your free cartoon |
| Cartoons, character sheets and poses for a paid film | With your order, for repeat films, until you ask us to delete them, and no longer than 24 months after your last order |
| Your logo, whether you upload it or confirm it from your website | With your order as your branding, for repeat films, and no longer than 24 months after your last delivery |
| Your answers about your business, the voice you chose and the text we read from your website | With your order, so films you add later can use them, until you ask us to delete them, and no longer than 24 months after your last order |
| Finished films and their files | 24 months on your delivery page. We email you before we delete them |
| Your email address for "tell me when orders open" | Until we send that message, and no longer than 12 months |
| Your agreement to hear from us | Until you say stop |
| Your mobile number for offer texts, if you ticked the box and did not order | Until you reply STOP, or 30 days after our last offer text, whichever comes first, and no longer than 12 months |
| Payment and invoice records | 6 years after the end of the tax year they belong to, as tax law requires. We keep the amounts, the VAT, what you bought and the name and address an invoice needs; your other details go when your films do |
| Records of what you agreed to and when | As long as we rely on them, plus 2 years |
| Script changes, voice flags and ratings | With your order. When your order is deleted, we keep them only without your name or contact details |
| Server records of visits | 30 days |
| Records of which steps of the site are used | 30 days, then deleted. Records our server makes of an order's own changes (for example that an order was paid) hold no personal details and are kept as counts |
| Backup copies of our database | 7 days, so something deleted can stay in a backup for up to 7 days |
| Our "do not contact" list | Indefinitely, stored only as scrambled codes, so that anyone who said stop is never contacted again |
If you download or share your cartoon or clip, we cannot delete the copies you or other people have saved.
Children
Tradimation is for adults only. You must be 18 or over to use the free cartoon or to order a film. Our photo check rejects photos that show a child. If we learn we hold a child's information, we delete it.
Your rights
You can ask us to:
- give you a copy of the information we hold about you;
- correct anything that is wrong;
- delete your information;
- stop or limit how we use it;
- give you your information in a common file format, or send it to someone else;
- stop using it for something we do on the basis of our legitimate interests.
You can withdraw your consent at any time, for example by clicking "unsubscribe" in an email or replying STOP to a text. You can always tell us to stop sending offers and news, and we will stop.
To use any of these rights, send us a privacy request through the form on our contact page. It is free. We reply within one month, and may ask you to confirm who you are first. When customer accounts open, you will also be able to download your information, delete your photos and delete your account from the "My data" page.
If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
Offers and news
We send offers and news by email or text only if you ticked the box to say yes. The box is never ticked for you, and you get your free cartoon and clip whether or not you tick it. Every message says it is from Tradimation and tells you how to stop them: reply STOP to a text, or use the link in an email. We stop straight away and keep one "do not contact" list across email and text, which we check before every message.
After a free clip, we send at most three offer texts, never between 8pm and 9am UK time. Texts are not switched on yet; before they are, we name the text message provider on this page.
Cookies
We explain the cookies we use, and the choices you have, in our cookie policy.
Changes to this notice
When we change this notice, we change the date at the top. If a change affects how we use information we already hold about you, we will tell you by email before it takes effect.