Electrical marketing: ideas and a sample film for electricians
Most electricians get work from word of mouth, reviews and being easy to find. Here are the places worth your time, and a sample film for an electrician you can have with your own face in it.
Service films £197. Packs from £497. Orders open soon. Start with the free cartoon.
Ways electricians advertise
Electrical marketing that works for a local firm comes down to being the name people find and trust: reviews on a complete Google profile, a scheme listing customers can check, a website that works on a phone, local groups, your van and workwear, and paid search for urgent jobs.
- Reviews and a complete Google profile
- Fill in every part of it, add photos of finished jobs, and ask for a review when the customer is happiest, which is usually the moment the power comes back. No cost beyond your time.
- Scheme listings
- Plenty of homeowners look an electrician up on the NICEIC or NAPIT register before they ring. If you're registered, make sure your listing is right; it's proof only when it's yours.
- A website that works on a phone
- Your number at the top, the jobs you take on, the towns you cover. A modest one-off cost if you keep it simple, and it saves you explaining the same things on every call.
- Local groups
- Facebook groups and Nextdoor are where people ask who did their neighbour's rewire. Answer helpfully, skip the hard sell, and your name comes up again next time.
- Your van and workwear
- Lettering on the van and a logo on your top turn every job into a small advert on the street. A one-off spend that keeps working.
- Paid search for urgent jobs
- Worth it for no-power and fault-finding calls where people want someone today. Set a firm daily budget, because those clicks aren't cheap.
If you only have an hour a week for any of this, give most of it to reviews. They're what a stranger reads before trusting you in their fuse box.
Where a short film helps an electrical business
Short films earn their keep where people scroll and share, on Facebook, Instagram, WhatsApp status, your website and adverts, and most of all for jobs people keep putting off, like rewires, fuse box upgrades and car charger installs.
A homeowner might live with a flickering light or an old fuse box for months. A 90-second film on that job, with a friendly cartoon electrician sorting the same problem down the road, takes the worry out before they ring. You get every film wide, tall and square, with captions, so it suits a website, a phone screen and a Facebook feed alike.
See what it costs- Wide
- 1920 x 1080, for your website, YouTube and Facebook
- Tall
- 1080 x 1920, for Reels, TikTok, Shorts and WhatsApp status
- Square
- 1080 x 1080, for feeds
A sample film for an electrician
In the electrical sample the power goes, the customer calls, and the electrician gives a reason to trust him, turns up, finds the fault and leaves the number on screen.
- 1
Power off
- 2
The call
- 3
Why trust him
- 4
On the doorstep
- 5
Fault found
- 6
How to reach him
Which films suit an electrician
A £97 advert for car charger fitting or fault finding suits the quick jobs; a £197 service film on a rewire answers the questions people ask before they book the big ones.
Want a few at once? A film pack is £497 for two service films and two adverts, or one service film and four adverts, and every price includes VAT.
See what it costsFrom £97
including VAT
Service films £197.Packs from £497.
Orders open soon. Start with the free cartoon.
What goes in an electrician's film
Into your film go your cartoon, your van, your business name, town and number, and whatever you tell us is true of your firm: your scheme registration, years trading, the areas you cover, any guarantee.
We put it in as you give it, and you approve every line before the voiceover is made. Nothing is added that you did not tell us. Your customers are trusting you with their wiring, so give us only what you can back up.
Read how it works
Electricians' questions about advertising
Get your reviews and Google profile right first, then make sure customers can find your scheme registration. After that, add local groups, a simple website and something people can share, such as a short film.
A few ideas to borrow, written for this page: “Lights out? Give us a ring.”, “Old fuse box? Let’s have a look.”, “Switched on, signed off.” Use a slogan only if every word of it is true for your firm.
Whatever gets you found by people who need an electrician soon, and remembered by people who'll need one later. Reviews and listings cover the first; vans, groups and short films cover the second.
For jobs people put off, often yes, because a film shows the problem they've been living with and the person who fixes it. Nobody can guarantee it brings work, so post it where your local customers already scroll and judge it by the calls.
Your cartoon electrician is about 30 seconds away, and it's free.
Do another trade as well? Type it in and the films follow.